Author: Heather Frigaard

The internet isn’t just crawling with people—it’s also crawling with search engine bots looking for new, relevant content to show people. Google rewards websites that update their content on a regular basis (once a week is a good goal) because it sees that someone is actively...

When companies begin to push online marketing one of their strategies, we recommend that our clients ask their satisfied customers to give testimonials and reviews. A lot of consumers will work with a brand based on the number of positive reviews they have online. The downside...

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Think of it this way. If every company has a product, then Google’s product is information; therefore, Google has...