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Author: Life in Motion

As a medical professional, you have a lot on your plate when it comes to caring for and looking after your patients. This can make it difficult to really think about anything outside of your responsibilities as a healthcare provider. However, at the end of the day, a medical...

Over the last few years, Instagram has developed from a picture-sharing social media app to one of the most unique and complex platforms out there. Today, the platform has much more of an advertising feel with everyone from influencers to brands using images to help sell and promote everything...

Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language.  As social media...

There is no denying that social media has become one of the most utilized forms of communication in our world today. And while many people use the platform for social interactions—now more and more businesses are realizing it is one of their most valuable tools for reaching out...

Consumer Reviews allow a business to thrive in today's technology-centric world, but they can also be the cause for a business to fail if not managed correctly. The key is to promote positive reviews and show empathy when dealing with negative ones. HubSpot Research found that consumers...

Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish.  SEO Pros and Cons Search...

Most small businesses know that having a website is important. It can help them establish an online presence, is a great marketing tool and is essential for reaching new customers in today’s digital age. However, the technology industry is always evolving and one of the biggest...

When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...

Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...

In today’s digital age, it is more important than ever for small businesses to have a strong online presence. Even if your company isn’t involved in e-commerce, having a strong website, social media site, and informative online content can make all of the difference in...