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When most people think about using social media sites for their online marketing efforts—platforms such as Facebook and Instagram are usually the first to come to mind. While the average person may not immediately think about Pinterest for their marketing efforts—this popular photo sharing and...

There are so many people today who are living the American dream, starting their own business and working for themselves to provide for their family. There is nothing quite like being a business owner and all of the gratification that comes with it. However, there...

 There is no denying the impact that Snapchat has recently made on the social media scene. While a few short years ago, Snapchat wasn’t a word in most people’s vocabularies, today it is one of the most prevalent forms of social media used today. What...

No matter what industry you are in, or what type of company you are operating, the grand opening of your company is one of the most important events you can host. Your grand opening sets the tone for the business and can help get you...

Social media has become one of the largest platforms for marketing to possible consumers. Why wouldn’t it be? Everyone seems to be on social media these days. Anyone who is marketing on social media has a goal of gaining followers. Not only does a higher...

Facebook advertising has been one of the most popular and most utilized forms of online marketing in recent years. However, as Facebook continues to grow and expand with the growing demand for advertising space, it is important to realize that there have been some major...

In the world of social media, there are very few platforms that can compete with the popularity of Twitter. With more than 500 million Tweets being sent every day, Twitter can effortlessly connect millions of people from all over the globe while helping the world...

Managing your own marketing plan cannot only be a big undertaking, but it can be an expensive one as well. This is particularly true if you have dedicated an entire employee (and an entire employee’s salary) towards managing your marketing efforts. If you are currently...

When it comes to developing a social media marketing strategy that works for your company, there is no end to the different approaches and tactics that small business owners can take. However, one of the most effective, and most lucrative approach is to offer some...

Social media marketing has become one of the most talked-about marketing approaches in recent years. It is also one of the most debated topics to ever hit the marketing world. A great deal of this debate comes from the fact that it is much more...