The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...
There are so many busy small business owners in today’s market that are back and forth over the idea of starting a website. Many businesses, such as doctor’s offices, were once able to thrive entirely on word of mouth and referrals—yet in today’s web based market, that can’t be...
If you want to make sure your company’s name is really getting out there and that you are reaching as many potential customers as possible, then you need to be on social media. And while many companies today have already mastered Facebook and Instagram posts, one of the most...
When it comes to managing your business’s reputation, there are so many things that you can do in order to make sure the image you are putting out there is the right image. Reputation management is an important part of online marketing and creating your...
We get bombarded with commercials nearly every day—whether they are Hulu ad breaks, ads in the middle of your favorite podcast or countless commercials interrupting your live TV viewing experience. Commercials are a part of everyday life, and while it can be easy to not...
There is no denying that social media is king in today’s world. Life tends to be hard to manage without social media. However, if you are a business owner trying to grow your brand in today’s social media-market, then you will find there are plenty...
Ever since TikTok first came on the market, it has completely taken the social media industry by storm. If you aren't already familiar with these super-short and spunky videos, they are trendy among young users who love expressing their creativity on this platform. TikTok has...
When it comes to promoting your own business, every company owner knows it is essential to put your best foot forward. This is not only true when it comes to how you interact face-to-face with your customers—but how you present yourself online. It is crucial...
There are so many businesses that rely on Instagram for their everyday marketing efforts. And they rely on their posts to get lots of attention, and of course, “likes” from their followers. However, Instagram recently announced that they are getting rid of “likes” altogether—a big...
When it comes to marketing your niche business, you may think that social media is too big of a pond for your small business to thrive in. However, that doesn’t have to be the case. If you operate a business in a niche market, it can in fact...