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The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...

Let’s be honest, most people would agree that they get way too many emails, and while most of us feel like we are getting too many emails from the companies that we frequent, it is important to understand as a business owner why a welcome email is...

No matter what you do, or how hard you try to keep your customers happy, it is virtually impossible to keep every single customer happy. If you run a business, you are going to have customer complaints to deal with. Customer complaints have been around as...

Can your clients schedule online? Your competition's clients can, which means it is time for you to consider this online tool as well. Online scheduling is an easy addition to your website and one that can make all of the difference in the eyes of your...

Email marketing campaigns are one of the most popular and effective marketing approaches out there. However, the average person receives about 75 non-spam emails per day, so how do you make sure that your email gets opened by current or potential customers? How do you...

SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....

Having a loyal, dedicated customer base, is one of the biggest assets your business can have—especially for today’s small businesses. Loyal, repeat customers actually spend around 67 percent more than occasional customers—which can really add up for you and your business. There is no denying that...

If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...

Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...