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As most marketing experts will tell you—in the world of online promotion and advertising SEO is king—and it has been for some time. While most people have heard of SEO, if you are new to online marketing, you may have some questions about what this term really means....

Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...

Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?)  This action hurts your ranking on...

Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...

When it comes to managing your business’s online presence, one of the first and most important things that you should do is verify your business’s online identity. Even if you have already had an online presence for some time, there have been new Facebook updates...

As most business owners know, your reputation is everything. However, when it comes to managing your online reputation, sometimes it can be more of a challenge than it seems. Just one bad review online can haunt you for a long time, so you want to...