Marketing

When it comes to their business, most business owners know that marketing is an essential component in their company’s success. However, marketing, just like many other areas of today’s industry, is changing—and if you want to take advantage, your company needs to change with it. This...

Online marketing has become one of the top tools for small businesses today looking to promote their company, bring new customers in and get an edge on their competition. There are more than 28 million small businesses throughout the country, yet 80% of them fail...

When it comes to online marketing strategies for your company, there is no more powerful or effective solution to boost your business than a blog. Why you ask? Simply put, blogs are beneficial. They can connect you with your customers, they can help strengthen your...

The internet isn’t just crawling with people—it’s also crawling with search engine bots looking for new, relevant content to show people. Google rewards websites that update their content on a regular basis (once a week is a good goal) because it sees that someone is actively...

When companies begin to push online marketing one of their strategies, we recommend that our clients ask their satisfied customers to give testimonials and reviews. A lot of consumers will work with a brand based on the number of positive reviews they have online. The downside...

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Think of it this way. If every company has a product, then Google’s product is information; therefore, Google has...