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Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish.  SEO Pros and Cons Search...

When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...

A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...

Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?)  This action hurts your ranking on...

SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....

If you want to get noticed on the vast world wide web—then your website needs to be able to rank. You may have a beautiful, professionally-designed website with expert content—but if people can’t find that website, you won’t get any new clients or sales.  You aren’t...

As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...

Owning and running your business’s website is undoubtedly important.  However, there is so much more to running a business than just putting a website on the web and letting it be.  You need to be checking whether or not your site is doing its job...

When it comes to search engine optimization (SEO) most people know that keywords are essential to making sure that content gets picked up by different search engines. However, what many people don’t realize is that images can be just as powerful when it comes to...

Marketing your legal practice can be a challenging undertaking. Lawyers and attorneys need to take a different approach to online marketing than other types of businesses, yet finding the time to dedicate to these marketing efforts can be a challenge. You need to know what...