20 Nov Why Your Business Needs to be Using Facebook Ads Now
Facebook marketing is one of the most cost-effective ways to increase exposure and traffic to your business. It will help cultivate relationships with loyal customers, and generating new leads and increasing sales. If you didn’t already know, Facebook remains the king of social networking. It is the social-media choice for most marketers- and for a good reason.
It’s never been more cost effective to build your brand and create a new demand for your product or the services you offer. If you aren’t already advertising on Facebook, you need to start, especially if you want to grow your business in this fast approaching year of 2018.
Here are eight reasons to consider Facebook advertising in 2018 :
- People Spend a Ridiculous Amount of Time on Social Media
Facebook is too popular for a business of any size to ignore. Your company at the
very least needs a Facebook page. You know this- and so do 40 million other companies. Facebook is where your future customers spend their time.
The average person spends 28% of his/her time on social media networks- or 1.72 hours per day. The average American is on Facebook for about 40 minutes per day- sharing and giving content a thumbs up. Every minute, people using Facebook like more than 4.1 million posts, or are posting comments, status updates, and photos.
Facebook has not just a large user base but has users that are highly engaged that are spending ridiculous amounts of time on their social network every single day of every month.
- Over 1 Billion Users Logged Into Facebook in One Day
According to the latest figures released by Facebook, 1.55 billion people log into Facebook every single month, and 1.39 billion of those users are visiting via mobile.
In August 2017, Mark Zuckerberg announced that his social network had passed an incredible milestone- more than 1 billion users logged into Facebook every single day! That’s not all, half a billion people only access Facebook on a mobile device.
Within this extensive pool of people are your future customers. Many of them visit Facebook every single day. You need to start connecting with them. Facebook Ads will help you reach the correct audience, your audience.
- Facebook Organic Reach is Pretty Much None Existent Without Paid Ads
If you have a page for your business, what you probably don’t know is that less than 0.5 percent of your followers, on average, will see your posts. For years, Facebook has been reducing the visibility of business pages in people’s news feeds.
Here’s the truth about marketing on Facebook now; you need to use Facebook ads if you want consumers to see your business. While consistent sharing of valuable content is good, it’s not enough. Facebook Ads will amplify the reach of your message. When using ads, you’ll end up getting more organic reach for your content along with the paid reach. Facebook Ads (yes, people sometimes share ads), your content becomes exposed to a broader audience. This engagement snowballs when you are consistent.
The good news is that you do not need a huge budget. Typically, $50 will get your message in front of 5,000 to 10,000 people. Also, you can be very strategic about who you target.
- Highly Scalable Content Promotion
If you are consistently creating great content for your website, people will begin to rely on it, like it and share it. Some will even copy it and share it as their own content but don’t worry; Google knows when content is copied and where the content originated from. Google bots can tell this by as little as 19% copied content. This is when your competitors who try to steal your content are actually just accidentally recommending you to their future clients.
Most people ask “How is this possible?” Well, to answer your question, when they share your original content it will tell Google that the content that originated on your website was so good that people are placing it on their website. So when someone searches for your services instead of recommending your competition first, Google will list you first and in some cases not your competition at all because websites with copied content are rated as spam. The jokes on your competition!
- The Targeting Feature is Amazing
You can target your audience on Facebook more than you might realize. Businesses Facebook Ads can target by location, age, demographic, gender, behavior, interests, and connections. Facebook can also get you in front of very specific, motivated segments of your audience with its powerful ad targeting options that you’ve probably never heard of. Here are some targeting options to consider:
- Tap into users recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture current leads and build loyalty.
- Create audiences that look like your current targets.
- Layer targeting options.
- Remarketing can decrease the cost of converting targeted audiences.
Not familiar with remarketing? Here’s a short description:
Remarketing is a type of technology that gets ads in front of people that have already engaged with your ads, your business, your mobile app, or are in your monthly email newsletter.
Remarketing is probably the most powerful way to grow your business. I’ve seen social remarketing boost engagement rates by three times and increase engagement rates by two times. It also can lower your cost per click by as much as 80%!!
- Facebook Ads’ Lead and Customer Conversions are the Lowest Cost of Any Platform
Facebook Ads will give you the capability to bring new traffic to your website, but most businesses need more than traffic, they need new leads, customers, and sales.
To achieve this, you will want to tag visitors who come to your website with a cookie. This is done through your re-marketing audience.
Once you have your remarketing audience (as explained in point six), you can start applying behavioral and demographic filters to narrow your audience and target your Facebook Ads to people who are interested in specific services (behavioral and interest targeting) you are selling. You can set the ads for individuals who have recently checked out what you are selling (retargeting), and who can afford to buy what you are selling (demographic targeting).
This is when we really get cooking!!
Facebook Ads will help you, on a more frequent basis, capture pre-qualified leads and increase your conversion rate which ultimately means more sales.
- Call Buttons Change the Game
As we mentioned earlier, Facebook has 1.39 billion mobile visitors every month, and half a billion of its users are only accessing the network on a mobile phone. So being able to capture leads from mobile devices is crucial!
A phone call to a business has a higher conversion rate to a sale than a click to a website. This is why Facebook’s Call Buttons is a game changer. Think about Facebook mobile Facebook users. They see an ad, then click on the ad which takes them to the landing page, and (some) leads convert. With the Call Button feature, you bypass the dated funnel concept entirely thanks to Facebook Ads!
If all of this seems too much for you or your team to tackle, give Life in Motion a call. We help our clients get leads whether it’s through Facebook marketing, email marketing, search engine optimization or creative web design that converts visitors, our clients get more business with us than on their own! You can contact our Fort Worth office at 817-431-9861.