16 Nov Why your Business Should be Using Video Marketing
Recently it has been more apparent that video marketing is becoming more powerful when trying to get your business out to the public. Some have said that video will be the best way to market on social media in the future but the future has already arrived. According to Wyzowl statistics, 61% of businesses have started to use video content marketing and 66% of these companies were not using video just as little of a year ago. The trend has progressed rapidly and will reach new heights sooner than we think.
Video marketing is one of the newest additions to the promotion toolbox. Most will have their doubts. Should you consider using videos to promote your business? Do you have enough resources to study and apply video content to your marketing? Simply, the answer is yes it is worth it. Not just because everyone is doing it but because videos are the most versatile and profitable digital marking tool out there. Here are the top 8 reasons we have to show you why you should use video marketing right now.
1. Video boosts conversions and Sales
First things first, videos can make you some serious money. Adding a product video to your landing page can increase conversation by 80%.
Video can lead directly to sales due to studies showing that 74% of users who watched an explainer-video about a product bought it. So with that kind of statistics, I bet your thinking on crafting your exciting product video now!
The effectiveness of a video isn’t even that surprising when analyzing that vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imaging what ‘moving pictures’ can do to your business.
2. Video Shows Great ROI
To get you even more excited about video marketing, 76% of businesses say that video provides a good return on investment. Even though video production isn’t always the easiest or cheapest task, it pays off in a big way. Besides, online video editing tools are consistently improving and becoming more affordable. It is even proven that your smartphones can make a pretty decent video as well.
Other good news is that your videos do not have to be perfect! It’s the content that matters. Recent research shows that users are mostly put off by videos who do not explain the product or service clear enough while low quality and poor design didn’t matter as much.
3. Video Can Build Trust
The client’s trust is the foundation of conversions and sales but building trust should be a goal all on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop with the selling and let people come to you by providing them interesting and useful information.
Video can do it all. Video content is meant to engage us and ignite emotions and when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote brands. So, if you are serious about content marketing, you must be serious about video as well.
4. Google Loves Videos
Video also allows you to increase the time spent by visitors on your site. Therefore, longer exposure builds trust and signals search engines (e.g. Google) that your site has good content. A statistic from Moovly says that you are 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns Youtube, there has been a significant increase in how much videos affect your search engine rank.
Make sure you optimize your videos on Youtube for SEO. Write interesting titles and descriptions, add a link back to your website, products, and services, give potential customers the way to take the next step, and explore the world of interactive videos so that you encourage actions even more.
5. Video Appeals to Mobile Users
Video and mobile go hand in hand for many reasons. From Q3 of 2013, mobile videos have grown more than 233%. Youtube has reported that mobile video views rise 100% every year. Since people like to watch videos on the go, along with the number of smartphones growing,
your video audience will continue to get bigger and bigger.
In addition, Google tells us that that smartphone users are twice as likely than TV viewers and 1.4 more likely than desktop viewers to pay attention to ads due to the fact that they feel a sense of personal connection to brands that show video content ads on their devices.
6. Video Marketing Can Explain Everything
If you are launching a new product or services, create a video to show how it works! 98% of users say they’ve watched an explainer video to learn more about a product or service. This is in correlation with why 45% of businesses who use video marketing said they have an explainer video on the home page of their website. Of those businesses, 83% said their home page explainer video was in fact effective.
If you have a difficult concept to explain the best route would be an animated video! Animation brings concepts to life that no text or live video can. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity to work when trying to promote your business.
7. Video can even engage the laziest buyers
A video is an amazing tool for learning, but its also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig super deep into services. The modern consumer wants to see the product in action. This is one of the most important things about video advertising.
8. Video Encourages Social Shares
The 8th annual Social Media Marketing Industry Report stated that 60% of social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016 and they sure did!
Social networks also encouraged video content with their new features. Facebook has launched 3600 videos, live video, and Lifestage, Instagram came out with 60-second videos and Instagram Stories, Twitter has Periscope and Youtube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was deemed as entertaining. So the moral of the story, create fun entertaining videos to encourage social shares. Emotions don’t guarantee ROI but social shares do increase traffic to your site and you can take it from there.
Social Media Marketing Industry Report: